G&K International Design Institution
Endless Blue Life Hall
Hubei, China
Shanghai, China
All project descriptions are provided by SBID Awards entrants.
For this project, the designers use ‘clean water, white clouds and blue sky’ as the design concept to create a harmonious link between human and nature. The structural design of the space is extracted from the Hua character in the Chinese name for this project. In ancient times, the font structure of Hua had a strong sense of design and culture, which matches the oriental style and modern aesthetics that the designers want to express. Meanwhile, through systematic design in function, colour, art and paintings, the designers merge the exhibition area and interactive space together, to create an artistic, interesting and interactive sales office.
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