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DQ Designer Toys Store in Shanghai

Design Practice:

CFB Group&Lion Design

Project Title:

DQ Designer Toys Store in Shanghai

Project Location:

Shanghai, China

Design Practice Location:

Beijing, China


All project descriptions are provided by SBID Awards entrants.

Based on the new needs and new philosophies of young people, CFB Group&Lion Design strives to subdue the perception of consumers with innovative, trendy and dreamy features in space design, bringing them pioneering and diversified interesting experience. The service desk and display cabinet with high appearance cleverly echo with lines, light and shadow, releasing rich science fiction atmosphere on the one hand, and breaking space order on the other. In this way, an infinite artistic temperament is created. The guest area is dominated by warm Chinese red color and silver grey, creating a modern and cool avant-garde style. The three-dimensional landmark building shape on the wall and the word “Shanghai” make consumers experience the rhythm of the city all the time. The linear lamp post above, with a very futuristic sense, creates a diversified layer of space and time with a very futuristic sense.

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