GPE New Look

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Category:

01. Office Design Over 2,000 SqM – UK

Design Practice:

Morgan Lovell

Project Title:

GPE New Look

Project Location:

London, United Kingdom

Design Practice Location:

London, United Kingdom

All project descriptions are provided by SBID Awards entrants.

SBID Awards Finalist: 2024

New Look's new 24,000 sq ft office stretches across two floors and embraces industrial aesthetics. Morgan Lovell have preserved the Hickman building's original elements, such as exposed ceilings and columns. Setting the tone for fashion retail, their new Whitechapel office space features subtle pastel tones that contrast with vibrant neon brand elements to create a modern, industrial hub.

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