ATRIO DESIGN was commissioned to create the interior of Booghe Toys, an experimental toy shop in Birmingham. Utilising eco-friendly, non-toxic materials and innovative decorative stucco coatings, the shop balances vibrant aesthetics with sustainability and durability. Interactive elements, custom fixtures, and intuitive layouts enhance both play and shopping, making Booghe Toys a captivating destination for families. The project showcases how creative, functional design can elevate retail spaces while prioritising safety and environmental responsibility. Booghe Toys is designed to spark imagination and provide an engaging, memorable experience for children and parents alike.