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The Alchemist, Victoria

Category:

02. Club & Bar Design

Design Practice:

DesignLSM

Project Title:

The Alchemist, Victoria

Project Location:

London, United Kingdom

Design Practice Location:

Brighton, United Kingdom


All project descriptions are provided by SBID Awards entrants.

SBID Awards Finalist: 2024
The Alchemist, Victoria

DesignLSM's latest project with The Alchemist is the launch of a captivating new cocktail venue situated in the heart of London. The compelling concept, inspired by its location, pays homage to the Victorian era, emphasizing scientific breakthroughs like the parallax, ingeniously playing with perspective and illusion throughout the space. An enchanting entrance tunnel guides guests into a celestial realm, while the illuminated central island bar, bespoke space-inspired lighting, vivid bursts of colour and captivating mural create a theatrical and dynamic drinking destination for one of the UK’s most prevalent immersive bar brands.

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