Pacific Cookie Company, a downtown Santa Cruz staple, has been owned by the Pearson family since the 1970s. The recent refresh was sensitive, preserving it's importance to locals and tourists. The aesthetic is beach-themed with sea foam tiles, terrazzo counters, and penny-round flooring. Stripe added nostalgic touches like vintage rolling pins in the windows, whisk-shaped pendant lights, and way-finding tiles spelling out 'cookies,' 'ice cream,' and 'milk.' A prominent neon sign, "Baked in Santa Cruz," invites social media action and elicits smiles with its double entendre.