With the new Lower East Side-location of Rice to Riches, Wid Chapman Architects were tasked with reimagining an iconic namesake rice pudding parlor, located for over twenty years in the Soho neighborhood of Manhattan. Inspired by the shape of rice grains and the consistency of creamy pudding, the firm created a curvaceous retail and eating environment. Walls are layered with a continuous form that undulates up and down around the space. A playful, wavy banquette wraps the entire storefront wall with oval windows. Along the banquette are tables which suspend from the ceiling that appear to grow from conal forms.