In Rotterdam, ESG values and UN Sustainable Development Goals inform every decision at The Usual, the Green Key-certified prototype with forthcoming BREEAM Excellent or Outstanding ranking. JOI-Design’s vision? Make conscious travel a force for good! Pod capsules share bathrooms; ensuite bedrooms include cork walls and ceramic terrazzo tiles, terrariums, and Juliet balconies; and long-stay studios exemplify regenerative hospitality. Bed mattresses feature 100% circular production; timber furniture utilizes FSC Certified managed forests or recycled woodchips; and lighting is 100% LED. Signature pieces include water-sealed woodchip basins, wall shelves that become desks, and custom ‘raindrop’-shaped beanbag chairs alluding to water conservation.