In Rotterdam, ESG values and UN Sustainable Development Goals inform every decision at The Usual, the Green Key-certified protype with forthcoming BREEAM Excellent or Outstanding ranking. JOI-Design’s vision? Make conscious travel a force for good! Interior concepts strengthen community and knowledge-sharing, while biophilic greenery and natural materials instil openness and wellbeing. Terrazzo tile offcuts form The U Bar’s mosaic cladding, and barstools are made from coffee shell and plastic waste. Upcycled flea-market-finds introduce history and soul, plus a huge ‘Connect Four’ game becomes a room divider by the ping-pong table. Artists can craft and sell creations in The Makers Studio.