XBD Collective was commissioned by SOHO Development to design the interiors of SOHO Collection in Dubai Hills, consisting of two residential buildings, Berkeley and Grammercy, and the SOHO Experience Gallery sales centre. The project seamlessly blends SOHO's residential flair with its hospitality ambitions, featuring hospitality-inspired amenities for young affluent families and an elegant, understated aesthetic. This holistic approach ensures the SOHO Experience Gallery mirrors the elevated living and timeless luxury future residents can expect. The design was developed through intense collaboration, reflecting SOHO’s dedication to timeless elegance and luxurious living.