Nakheel & Kerzner have launched Bab Al Shams, A Luxury Desert Resort & Spa, under its new brand, 'Rare Finds'; a collection of resorts that brings to the forefront the essence of a place. Joining people together through authentic and soulful experiences, their proximity to rich cultures offers distinctly humbling journeys of incredible discovery. LW was commissioned to reinvent this iconic landmark destination into a contemporary and glamorous desert resort in the breathtaking desert landscapes of Dubai. The brief was to create a refined yet extravagant leisure and entertainment venue while retaining its history and authenticity to attract local and international travellers.