07. Product of the Year - Contract
François De Martignac
Ideologist
All project descriptions are provided by SBID Awards entrants.
IDEOLOGIST crafted installations for François De Martignac cognac, integrating the brand into restaurants with design concepts inspired by the "edge of the world" theme. These objects reflect Martignac's unique production near Mont Saint-Michel and Étretat beaches that defy cognac norms. The 'Lifeform' object, AI-designed, allows for natural interpretations. 'Edge of the World' gives an aerial view of Etretat's cliffs, celebrating their artistic history, while a plaster mural of Mont-Saint-Michel castle symbolizes tradition enrichment. These installations seamlessly blend Martignac into dining spaces.
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