Ellis Design Studio
Electric Shuffle Canary Wharf
London, United Kingdom
All project descriptions are provided by SBID Awards entrants.
Electric Shuffle delivers a contemporary, experiential reimagining of the classic game of shuffleboard within a beautifully designed, conceptual space. As part of the brief, the game of shuffleboard has been redesigned and ‘electrified’.
Ellis Design Studio took inspiration from the pioneers of electrical technology, in particular the work of Nikola Tesla, an inventor, electrical engineer and futurist whose designs revolutionised the use of electricity. An interior is created which blends the beautiful utility of vintage power stations with the lustre of the Art Deco. The fusion of these ideas manifested itself in an aesthetic described as the ‘beautiful factory’.
Bespoke lighting, furniture and wall finishes were used to produce a scheme which is vibrant, contemporary, unique and electric. The idea was to celebrate the beauty in utility; to reimagine and celebrate the industrial/Deco inspired aesthetic with a nod to the genius of Tesla.
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