The design scheme is based on the concept of ‘Brand DNA Evolution’, which interprets and gives insights into the intrinsic motivation of fitness enthusiasts, bringing about an avant-garde movement, inspiration, concept and development. The design intends to regenerate the individual-based combination reaction in the fitness experience chain, restoring the physical space and the sub-consciousness mind, i.e. the ‘Inner summoning’ of individuals. It is the topology, activation and reflection about future consumption values and the prototype of commercial entities.