17. Retail Design - UK Finalist
G.A Group
Harrods Sunglasses
London, United Kingdom
All project descriptions are provided by SBID Awards entrants.
Harrods Sunglasses, designed by G.A Group, is an addition to the White Hall situated on the Ground Floor, at the heart of Harrods, Knightsbridge. It sits within one of the largest Beauty Halls in Europe, also designed by G.A Group as a ‘Great House’ of a bygone era.
At the heart of ‘The Great House’ is the White Hall, designed as a private walled garden, an annexe to the house. The new Sunglasses area is a jewel sitting amongst the vast array of Skincare brands. The concept was to create a glass house orangery, showcasing the eyewear.
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