LXA
Jones Social
Dubai, United Arab Emirates
All project descriptions are provided by SBID Awards entrants.
As the brand designer, LXA were approached by Jones the Grocer to develop the design for their new sharing concept, Jones Social. The space selected was an unused F&B outlet within the hotel and the brief was to design a space that can be used all day, from breakfast all the way to late night dining. The double height atrium at the entry was perfect to include a mezzanine, while the lower dining area towards the rear offered an opportunity to create a more intimate space.
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