The Mall Group
The Mall Lifestore Ngamwongwan
Nonthaburi, Thailand
Bangkok, Thailand
All project descriptions are provided by SBID Awards entrants.
The Mall Group Thailand wanted to transform The Mall Ngamwongwan into a vibrant community-based lifestore. The brief to the design team was to revitalise the much-loved store to appeal to a younger demographic searching for unique new experiences.
The team developed an innovative floor-plan that removed the barriers between department store and shopping centre – a first for Thailand. The idea was to create a seamless shopping experience, easy to adjust and re-configure. A key design feature was the blending of nature and natural elements into the project, creating a spacious, green environment throughout.
The design team also sought to involve the local community through community art and craft projects. The resulting art was then incorporated into the design theme to create striking visual spaces. The new Lifestore mall is a successful design that now appeals to all ages, creating a happy place to live life.
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