Oktra
Photobox Group HQ
London, United Kingdom
All project descriptions are provided by SBID Awards entrants.
Oktra were asked by Photobox Group to convert the historic Herbal House print works into a landmark headquarters for its four brands – Photobox, Moonpig, Hofmann and posterXXL – at the heart of London’s creative and digital centre. The ambition was to transform Herbal House into their new 37,000 square foot headquarters, reinstating the roots of the building as a hub of creativity and high-profile business. Oktra crafted a creative and collaborative space that brings the Group’s four brands together and supports a desire for an agile working environment that could escape the boundaries of a traditional desk set up. The new space reflects the business’s ethos and personal identity while simultaneously keeping the origins of the building alive and intact.
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