Qianyi Design
Saturday Mode Fashion Bank pop up store
Beijing, China
Guangdong, China
All project descriptions are provided by SBID Awards entrants.
Qianyi Design created a “Fashion Bank” themed brand activation space for Saturday Mode. The client wanted to present its image to the customers in a fun and creative way, to attract young people, engage them in marketing activities, so that they could share their photos and videos on social media (word of mouth marketing) and at the same time generating sales. The space is trendy and full of entertaining spots. The activity was very successful: not only the client met the sales target, but also received extensive attention and coverage on several major social media platforms.
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