Smurfit Kappa

The work and collaboration spaces are designed according to DNA analysis of the brand space emphasising empathetic values of leadership, responsibility, service, honesty and innovation centred on the user and based on evidence, reinforcing the identity of the company. The use of triangles and polygons as symbols of structure, strength and balance, accompanied by abstract graphic details of the corporate DNA on floors and walls, are a reminder of the importance of Smurfit for documenting, creating, producing and transmitting generation-to-generation essential information for sustainable development which benefits humanity. The zoning and distribution of spaces respond to the daily organic and fluid movements of the workforce. The goal was to have an internal balance between open workspaces for collaboration, social spaces, and private work or meeting spaces. At the centre there is a geometrically curved space around which the different functions unfold and develop.