Bishop Design by Paul Bishop
Blended Wellness
Dubai, United Arab Emirates
All project descriptions are provided by SBID Awards entrants.
The concept narrative behind Blended Wellness was to create an unparalleled experience playing on a sense of dualities in regards to the interior styling and visual identity. The interiors represent a minimalist envelope coupled with surprised theatrical experiences. The client is known for nightlife venues and we wanted to bring the same excitement into this new sector. This contrast of refined beauty against the rawness of the structure embodies the philosophy of the brand. These sentiments are synergized and represented throughout becoming finely tuned against a disruptive sense of being. Ultimately, what has been achieved is a well-honed, effortlessly instagrammable environment.
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