Concept i designed the interior and facade of The ARK, the first Transformers-themed ‘smart’ restaurant on Earth. It opened in Hong Kong’s exclusive Causeway Bay, named after the Transformers’ legendary starship. A La Carte Hong Kong Limited created it under Hasbro’s license. It combines technology, food, and fun for families in an immersive dining experience. The restaurant has an audio-visual storyline that blends its themes, serves premium fast-food cuisine, and sells Transformers products. The design is inspired by The Ark spaceship and uses immersive high-tech digital media, offering a unique dining experience in the Transformers universe.