JMDA were invited to reinvent the iconic York nightclub, Vudu Lounge, by long-standing local clients. The impressive original features of the space inspired the concept. With high ceilings and exposed brickwork, the New York nightclub scene was heavily used for inspiration throughout. Juxtaposition of the gritty warehouse feel of the existing building and the introduction of opulent design installations and iconic statement features will evolve Vudu to new heights. The aim was to reveal the hidden gem of Vudu, building on its foundations to evolve the brand to ‘icon’ status, providing an experience that must be seen to be believed.