Up-weighting the current W Beauty brand in stores whilst bringing the entire private label world together to create an immersive private label experience across all product areas & to stand proudly among other premium brands within stores.

A juxtaposition of stainless steel & natural tones, the design reflects the brands ethos of using clean ingredients whilst utilising the latest lab tested beauty grade methods.

Creating a modular system that could then work across different store footprints. By using a combination of straight & circular forms it allows the creation of various scalable zones: kids, fragrances, skin bar & colour play areas.